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sponsorship opportunities

Occoquan, Virginia is a small yet vibrant riverfront town, located 20 miles south of Washington, D.C. Home to just over 1,000 residents, we have 100+ small and family-owned businesses including award-winning restaurants, art galleries, hair & spa services, plus dozens of unique shops and boutiques. Whether you visit for the charming shops and restaurants, walking along the river boardwalk, or relaxing in one of the town’s waterfront parks, you will love Occoquan and our small-town quality of life!​

 

Originally an 18th-century mill town nestled on the banks of the Occoquan River, the town was made a Virginia historic landmark in 1983. Occoquan today has successfully combined nearly 300 years of history with modern attractions and events. Our twice-annual, two-day festivals (RiverFest & Craft Show in June and the Fall Arts & Crafts Show in September) attract tens of thousands of visitors from the Washington D.C. region and beyond. Occoquan also hosts seasonally themed town-wide events during Easter, Halloween, and the winter holidays, as well as a summer concert and a trivia night series in River Mill Park, all of which generate excitement and bring visitors to town.

 

Together with the Workhouse Arts Center and the Occoquan Regional Park, the Town of Occoquan creates Virginia’s first inter-jurisdictional arts and cultural district. This new district’s aim is to expand arts and cultural opportunities available to visitors in Prince William and Fairfax counties. The establishment of this district allows the town to work with other jurisdictions to brand the region as a destination for tourism, commerce, and cultural leisure activities.

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There’s

a lot to love in Occoquan!

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Our Area

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Located 20 miles south of Washington, D.C. in Prince William County, Occoquan is part of the National Capital Region, home to over 6 million highly educated and affluent people.

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Audience Insights

 

A correlation of data from behavioral audiences for “arts and crafts festival”, “summer outdoor concert series” and “Washington D.C. Metro area residents” closely defines audiences at our events. Our study yielded the following insights:

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sponsor levels

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With over 10,000 attendees each weekend, Occoquan Festivals offer customizable ways for your organization to engage with a profitable audience through sponsorships. You can choose from a list of assets/activations, or design your own!

Core Sponsorships

 

Reservoir Sponsor ($10,000)

All benefits listed below, plus;

  • Upgrade to back cover ad in the RiverFest Visitor’s Guide*

  • Upgrade to large logo on volunteer t-shirts*

  • Four (4) VIP Packages

  • One (1) opportunity available

 

Tributary Sponsor ($5,000)

All benefits listed below, plus;

  • Upgrade to 10’ x 20’ premium booth space

  • Upgrade to 1/4 page ad in the RiverFest Visitor’s Guide*

  • Upgrade to medium logo on volunteer t-shirts*

  • Limited opportunities available

 

Basin Sponsor ($2,500)

All benefits listed below, plus;

  • Upgrade to small logo on volunteer t-shirts*

  • Two (2) mentions on social media (Facebook & Instagram)

  • Limited opportunities available

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Watershed Sponsor ($1,500)

All benefits listed below, plus;

  • Logo on sponsorship banner at entrances to event*

  • One (1) mention on social media (Facebook & Instagram)

  • Limited opportunities available

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Vendor Sponsor ($1,000)

  • 10’ x 10’ premium booth space

  • 1/8 page ad in the RiverFest Visitor’s Guide*

  • One (1) free parking spot in town during the event

  • Business name on volunteer t-shirts*

  • Business name on sponsorship banner at entrances to event

  • Inclusion on the sponsor page in the RiverFest Visitor’s Guide*

  • Inclusion in the sponsor section on the official RiverFest webpage

  • Opportunity to provide inserts for VIP bags

  • Limited opportunities available

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*Contact us for deadline information for all printed pieces.

Spotlight Sponsorships

 

Cornerstone Sponsorship ($5,000)

Sponsor one of the cornerstone areas of the weekend: Conservation Alley (sustainable ideas, wildlife education, and family activities in the center of town), Whatever Floats Your Boat Parade (community river activity), Food Garden & Concerts (beer, wine garden, plus live music in River Mill Park).

 

  • Listed as Presenting Sponsor for that area

  • Logo included on banner/signage for the event area

  • 1/4 page ad in the RiverFest Visitor’s Guide*

  • Medium logo on volunteer t-shirts*

  • Inclusion on the sponsor page in the RiverFest Visitor’s Guide*

  • One (1) free parking spot in town during the event

  • Two (2) mentions on social media (Facebook & Instagram), including graphic with logo

  • Opportunity to provide inserts for VIP bags

  • Logo on sponsorship banner at entrances to event*

  • Two (2) opportunities available

 

Shuttle Sponsorships ($5,000)

Roughly 5,000 patrons take shuttles into town during RiverFest. By sponsoring one of the three shuttle routes, your company logo will be up front and personal with visitors throughout the weekend.

 

  • Listed as Presenting Sponsor for one (1) shuttle route

  • Logo included on the side of the shuttle buses on your route

  • Logo on all transportation signage for that route

  • 1/4 page ad in the RiverFest Visitor’s Guide*

  • Medium logo on volunteer t-shirts*

  • Inclusion on the sponsor page in the RiverFest Visitor’s Guide*

  • One (1) free parking spot in town during the event

  • Two (2) mentions on social media (Facebook & Instagram), including graphic with logo

  • Opportunity to provide inserts for VIP bags

  • Logo on sponsorship banner at entrances to event*

  • Three (3) opportunities available

want to learn more?

Contact Julie Little, Director of Events at jlittle@occoquanva.gov 

or 703-491-1918 for additional information or to become a sponsor

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